Impulse buy. Impulse buy. Impulse buy. We all know what those are--items strategically placed by the checkout line, so as you wait, you stare, as you stare, you read, as you read, you crave, as you crave, you grab, as you grab, you buy, as you buy, you take home only to find yourself asking 'why did I buy this?!'
Well folks, that is news of the past. Let @traderjoeslist tell you something, impulse buys at Trader Joe's are not based in corporate greed, they are based in YOU smiling. Let's do the 6-step process described above using Dark (or Milk) Chocolate Crisps: step 1 of impulse you wait (the checker-outer is a cutie, huh?) /step 2 you stare...so far so good (no one minds staring at chocolate)/step 3 you read--read what? thin, curved waves of Belgian chocolate with crunchy bits, okay YUM/step 4 you grab (now there's no turning back)/step 5 item purchased (safely secured in your bag)/step 6 take home and immediately try this dark chocolate haven that resembles a potato chip with an identity crisis. NOW, this is generally the point you sigh and think 'why did I buy this'--right? NOPE, with this treat, you think, why did I buy only one box?! (Yes, the extra large exclamation point is needed). Next time you're in the check-line challenge yourself to the 6-step impulse buy at Trader Joe's. We promise you will smile : )
Call me skinny, but how happy are you that 12 of these identity crisis chocolates round out to about 200 calories?